by Elizabeth Kissling | Dec 16, 2009 | Internet, Law/Legal, Media, Menopause, Pharmaceutical
That was Zoe Littlepage’s response to Pfizer’s request to a judge that her law firm remove this video press release about Pfizer’s malfeasance regarding cancer risk of Prempro, their menopause hormone therapy drug. The motion reads, in part,...
by Chris Bobel | Oct 28, 2009 | Activism, Advertising, FemCare, Internet, Men, Menstruation
I don’t know how it happened, but somehow, I missed the viral web-based marketing campaign “Men with Cramps” launched in 2006 by Dandelion for P&G’s ThermaCare. (Dandelion, by the way, calls themselves a “brand-sponsored storytelling company”. I. Am....
by Elizabeth Kissling | Sep 29, 2009 | Advertising, Celebrities, FemCare, Menstruation
Apropos of Chris’ most recent post, the video of Serena Williams’ new ad for Tampax just popped up in my RSS feed. You can check it out at right. I’m so torn on this. I’m pretty certain that this is the First. Time. Ever. that the word...
by Chris Bobel | Aug 30, 2009 | FemCare, Media
I have been infected by this viral video and I think I feel a little sick. I cannot deny that advertising giant Leo Burnett’s campaign for client Procter & Gamble isn’t darn clever and at times touching (for those who aren’t yet convinced that...