by Elizabeth Kissling | Mar 16, 2010 | Advertising, Anatomy, Disposable menstrual products, FemCare, Girls, Menstruation
This week, Kotex is launching a new campaign “that aims to encourage women to talk candidly and without embarrassment about periods and vaginal care”. Research statistics from the brand indicate that “vaginally-aware women” are more likely to...
by Elizabeth Kissling | Feb 26, 2010 | FemCare, Humor, Objects
The iPad is not even available yet, but there are already iPad accessories on the market. Be the first on your block to get the iMaxi – the Apple iPad Case with Protective Wings. With its durable vinyl outer layer and plush, quilted-cotton sleeve, the iMaxi...
by Elizabeth Kissling | Feb 18, 2010 | Advertising, Communication, FemCare, Humor
NBC New York’s website just announced an upcoming presentation titled “That Not So Fresh Feeling: Marketing Embarrassing Products To Women,” to be hosted by DoubleX (the ladyblog spin off of Slate.com) on February 22. The panel of experts includes Susan Kim,...
by Chris Bobel | Feb 17, 2010 | Disposable menstrual products, FemCare, Girls, Menstruation, New Research, Reusable menstrual products
We at re: Cycling have been tracking the African-girls-miss-school-because-they-menstruate equation for a while now. Specifically, we’ve questioned the assumption that menstrual FLOW management is girls’ biggest menstrual problem (it is not, says at...
by Elizabeth Kissling | Feb 11, 2010 | Advertising, Disposable menstrual products, Men, Menstruation
It’s not news that menstrual products are marketed with claims of how well they conceal menstruation. But usually from whom must it be concealed is implied, rather than made explicit. Not so in this new campaign for Whisper in southeast Asia. (Whisper maxi pads...