Works Like Magic

Works Like Magic

Just when you think femcare ads can’t get any sillier . . . the new Always “Infinity” pad promises to “pull its own disappearing act”. Hmm . . . don’t we want pads to STAY where we PUT them?! Oh, it’s the “fluid”...
Introducing…

Introducing…

Them was fightin’ words. re:Cycling readers (thanks!) already know about Redbook‘s dimwitted “snub” of the soon-to-be released FLOW: The Cultural History of Menstruation: You welcome it, bemoan it, or just live with it. However you feel about...
Laughing AT Us

Laughing AT Us

I don’t know how it happened, but somehow, I missed the viral web-based marketing campaign  “Men with Cramps” launched in 2006 by Dandelion for P&G’s ThermaCare. (Dandelion, by the way, calls themselves a “brand-sponsored storytelling company”. I. Am....
“Happy It’s Here”

“Happy It’s Here”

Proctor and Gamble has just launched a new internet campaign in Singapore for their menstrual pads. The flash-heavy website tells why girls are Happy It’s Here : Happy, confident, and loving life. You know what you want and where you want to go next. You feel...
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