What Women Really Want

What Women Really Want

by | Nov 10, 2009 | Advertising, FemCare, Internet

Obviously I’m spending waaay too much time on the interwebz these days. My elaborate system of RSS feeds, Twitter messages, email alerts, and random blog surfing just pointed me to a website called “Twirlit“, with the subtitle What Women Really Want....
Works Like Magic

Works Like Magic

by | Nov 2, 2009 | Advertising, FemCare, magazines

Just when you think femcare ads can’t get any sillier . . . the new Always “Infinity” pad promises to “pull its own disappearing act”. Hmm . . . don’t we want pads to STAY where we PUT them?! Oh, it’s the “fluid”...
Laughing AT Us

Laughing AT Us

by | Oct 28, 2009 | Activism, Advertising, FemCare, Internet, Men, Menstruation

I don’t know how it happened, but somehow, I missed the viral web-based marketing campaign  “Men with Cramps” launched in 2006 by Dandelion for P&G’s ThermaCare. (Dandelion, by the way, calls themselves a “brand-sponsored storytelling company”. I. Am....
“Happy It’s Here”

“Happy It’s Here”

by | Oct 16, 2009 | FemCare, Internet

Proctor and Gamble has just launched a new internet campaign in Singapore for their menstrual pads. The flash-heavy website tells why girls are Happy It’s Here : Happy, confident, and loving life. You know what you want and where you want to go next. You feel...
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