by Elizabeth Kissling | Aug 12, 2011 | Advertising, Disposable menstrual products, Media, New Research
Remember back in February when I made fun of Tampax for explicitly comparing their Tampax Pearl to U by Kotex in their newest print ads? Such direct comparison to the competitor’s product is not a trendy marketing strategy; it hearkens back to the days when...
by David Linton | Aug 9, 2011 | Humor, Media, Menarche, Television
From time to time menstrual references show up in TV programs, mostly on situation comedies and, unsurprisingly, they are usually played for laughs. The most common inclusions have had to do with menarche with menopause coming in second. First periods have provided...
by Elizabeth Kissling | Mar 10, 2011 | Advertising, Disposable menstrual products, magazines, Media
Kotex still wants us to “break the cycle“. But every time I see these ads, I think of Chella Quint‘s message to Kotex: We’re only gonna stop feeling the shame when we take ownership of our periods. And we’re taking it back from you, dude. So you...
by Elizabeth Kissling | Feb 22, 2011 | Advertising, Disposable menstrual products, magazines, Menstruation
It looks like Kotex is winning. Explicit comparison to the competitor’s product is an advertising strategy of 30-40 years ago. Under the new rules, the competitor’s product doesn’t even exist, and certainly isn’t deserving of mention in a...
by Elizabeth Kissling | Feb 17, 2011 | Advertising, Disposable menstrual products
Last spring, Kotex introduced U by Kotex, a.k.a. You Buy Kotex, small tampons with bright neon applicators and a forward-thinking “Break the Cycle” advertising campaign announcing that Tampon Ads Are Ridiculous. Apparently tampon ads are STILL ridiculous....