by Elizabeth Kissling | Nov 24, 2009 | Advertising, FemCare, magazines, Menstruation
Looks like our friends at Always Infinity have ditched the skinny model,* but everything else in the ad is the same, right down to the copy about a disappearing act and the close-up shot of magic blue fluid. That pad still looks disproportionately large to me: its...
by Elizabeth Kissling | Nov 2, 2009 | Advertising, FemCare, magazines
Just when you think femcare ads can’t get any sillier . . . the new Always “Infinity” pad promises to “pull its own disappearing act”. Hmm . . . don’t we want pads to STAY where we PUT them?! Oh, it’s the “fluid”...
by Elizabeth Kissling | Oct 16, 2009 | FemCare, Internet
Proctor and Gamble has just launched a new internet campaign in Singapore for their menstrual pads. The flash-heavy website tells why girls are Happy It’s Here : Happy, confident, and loving life. You know what you want and where you want to go next. You feel...
by Elizabeth Kissling | Sep 29, 2009 | Advertising, Celebrities, FemCare, Menstruation
Apropos of Chris’ most recent post, the video of Serena Williams’ new ad for Tampax just popped up in my RSS feed. You can check it out at right. I’m so torn on this. I’m pretty certain that this is the First. Time. Ever. that the word...
by Chris Bobel | Sep 29, 2009 | Celebrities, Communication, Media, Newspapers, PMS
10) She is upset and wants someone to know 9) Something about estrogen levels 8 ) She is about to start her period 7) Matter over mind…her body has taken over 6) I don’t know, but she will feel better in a week or less 5) Hormones 4) Women do that about...
