by David Linton | Jul 17, 2012 | Advertising, Disposable menstrual products, Internet
Having crafted a social media campaign to create brand consciousness and loyalty in young girls with its cartoon character, Kita, Kimberly-Clark’s ad agency in Israel, Smoyz, has come up with another campaign aimed at a somewhat older demographic. Once again...
by Elizabeth Kissling | Aug 30, 2010 | Advertising, Menopause, New Research, Pharmaceutical
Longtime readers may recall that late last year, the New York Times published an essay about how hard Big Pharma has worked to market menopause as an estrogen deficiency disease. Despite that exposé and others of the well-documented risks and limited benefits of...