MENSTRUATION MATTERS

“The Tampon that’s Right Even for Single Girls”

“The Tampon that’s Right Even for Single Girls”

It’s Throwback Thursday on social media, and we’re joining in with this ad for Pursettes tampons that ran in Cosmpolitan (U.S.) magazine in 1966. Nearly 50 years on, little has changed in femcare marketing: Look at the familiar themes of medicalization of menstruation, secrecy, fearmongering, and the dreaded scourge of odor problems. The idea that tampons can steal virginity...

Giving birth in ditches

The second week of July began with a post at The Daily Beast titled ‘Are Tampons Anti-Feminist’ and ended with my own post for Dame ‘5 Facts About Menstrual Suppression.’ In between there was ‘Not Everything is a Feminist Issue for Chissakes,’ and ‘I Do Not Think Tampons Are Anti-Feminist, for Chrissakes.’ Meanwhile, towards the end of that week, women...

Don’t Go In The Russian Ocean

If an argument still needs to be made that cultural attitudes toward the menstrual cycle vary tremendously from place to place, despite the biological universality of the phenomenon, perhaps the clearest source of proof lies in variations in advertising practices. For instance, consider a recent TV ad from Russia. (WARNING: Viewing of the ad might not be suitable for all...
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