Laughing AT Us

Laughing AT Us

I don’t know how it happened, but somehow, I missed the viral web-based marketing campaign  “Men with Cramps” launched in 2006 by Dandelion for P&G’s ThermaCare. (Dandelion, by the way, calls themselves a “brand-sponsored storytelling company”. I. Am....
“Happy It’s Here”

“Happy It’s Here”

Proctor and Gamble has just launched a new internet campaign in Singapore for their menstrual pads. The flash-heavy website tells why girls are Happy It’s Here : Happy, confident, and loving life. You know what you want and where you want to go next. You feel...
Putting the ‘Men’ in Menstruation

Putting the ‘Men’ in Menstruation

Guest Post by David Linton, Marymount Manhattan College A lot of ideas get hatched in a bar over drinks with friends. Most don’t make it past the sober morning after.  But a conversation in a Denver bistro in 2008 led to the creation of a new Internet service that...
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