It seems we’ve reached a tipping point, as Malcolm Gladwell would put it, or perhaps a paradigm shift, as Thomas Kuhn might say, in the level of acceptance of menstrual cycle references in mainstream media. As re:Cycling demonstrated recently in the time line of coverage of the de-tax the period campaign that is ongoing around the world, there is an abundance of material on this topic alone.
Now, to add to the accumulation, consider another four references within a few days of each other in two major publications, The New York Times and New York magazine.
Jan. 25-Feb. 7, 2016, Rebecca Traister, New York Magazine, Smirking in the Boys’ Room
In an interview-based article about her new show, Full Frontal With Samantha Bee, the soon-to-be-late-night host casually mentioned that the stress of putting together the show had made her stop getting her period, “I guess I’m doing a good job of pushing the terror onto my innards.” This was in the context of the fact that she will be the first female host of a late-night comedy show.
Feb.8, 2016, Editorial, The New York Times, p. A-24, End the Tampon Tax
The editorial page of the most august newspaper in the U.S. took a position on the taxation debate under the headline “End the Tampon Tax.” The piece reviewed the history of the campaign with emphasis on the efforts of two members of the California State Assembly and cited President Obama’s support. It then went on to endorse efforts in New York City to provide free tampons and pads in the schools and closed with the statement, “Getting rid of taxes on these products is an important first step toward making them affordable for all.”
Feb. 8-21, 2016, Noreen Malone, New York Magazine, p.70, Panty Raid
The magazine gave six full pages of coverage to the controversy surrounding the advertising campaign for Think period underwear, including a full page picture of the company’s head, Miki Agrawal, modeling a pair of her Thinx Hi-Waist items. The fuss surrounding the ads concerned whether it was acceptable to the advertising guidelines of the transportation agency to include mention of the period in ads carried on the trains and in the stations. The restrictive response of the authorities was a boon to the company, as the lengthy coverage here and elsewhere in the New York media environment demonstrated.
Feb. 14 2016, Sharon Mesmer, The New York Times-Sunday Review, p.10, All Praise the Women of Menopause
The Sunday Times receives broader distribution and attention than the daily issues and is read widely read around the world, so it is noteworthy that nearly half a page was given to Sharon Mesmer’s essay. The piece takes a playful look at the fact that there are plenty of special rituals and ways of celebrating when girls begin to menstruate but nothing for women when they transition to becoming non-menstruators. Mesmer suggests some celebratory actions that might be taken, and though they are exaggerated and humorous, she makes an important point about how menopause is still a closeted phenomenon.
Clearly, we are likely to see more and more menstrual stories in the coming months. And with all the attention being given to the fact that women are increasingly visible in the political area, it’s likely to be a mixed batch.
David Linton is an Emeritus Professor at Marymount Manhattan College. He is also Editor of the SMCR Newsletter and a member of the re: Cycling editorial board. His research focus is on media representations of the menstrual cycle as well as how women and men relate to one another around the presence of menstruation.