Blog of the Society for Menstrual Cycle Research

Moms and Menarche, and More Weekend Links

June 21st, 2014 by Elizabeth Kissling

3 responses to “Moms and Menarche, and More Weekend Links”

  1. Therese says:

    Is anyone else confused by the messaging in HelloFlo videos? I had some serious issues with the first one, too.

    Please note that the mother throws what seems like an awesomely fun period party as a PUNISHMENT for her daughter faking getting her period. Embarrassing her about her period is in her mind even worse than grounding her. At no time do mother or daughter seriously communicate that having a party to celebrate periods might be a cool idea.

    The solution to this all, it seems, is the discreet brown box that HelloFlo is selling.

  2. Elizabeth Kissling says:

    Good call, Therese! Perhaps some of us were so excited to see that awesomely fun period party that we forgot it was thrown to SHAME the daughter. I do recall your smart commentary about last summer’s ad from HelloFlo.

    It is so, so rare to see any period positivity in advertising that we glom onto it, even when it is couched in a larger message of period shame.

  3. […] weeks ago, we featured Hello Flo’s problematic ‘first moon party’ ad in this space. Here’s the story of a young woman whose mother really did throw a first moon […]

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