Photo of Amy Rae Elifritz used with permission.

Amy Rae Elifritz was 20 when she died of tampon-related Toxic Shock Syndrome (TSS) on June 13, 2010.

Take a moment to reckon with this.

Because of a tampon.

Her remarkable mother, Lisa Elifritz founded a not for profit You ARE Loved (ARE=Amy Rae Elifritz). The organization’s mission centers on “raising awareness of tampon related Toxic Shock Syndrome (TSS) and providing factual information about menstruation.”

YAL is doing some creative outreach using social media. They launched a blog project this year to spread TSS awareness throughout the blogosphere, and they are doing more general menstrual education, too. For instance, their monthly “Tweet Chats”  touch on a range of related issues. November’s chat explored menstrual care options and December’s upcoming chat is about “Period(ic)Stories”.

Thanks to Lisa Elifritz, Amy’s too-short life is much bigger than her 20 years. Lisa and her collaborators are transforming an avoidable tragedy into social action that can literally save lives.

Because no one should die because of a tampon in 2010.

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