Blog of the Society for Menstrual Cycle Research

Culture-Jamming Kotex

October 5th, 2011 by Elizabeth Kissling

If you’ve been with us for a while, you might remember that we (and our fabulous readers) had a lot to say in the spring of 2010 when Kotex launched U by Kotex (or YOU.BUY.KOTEX, as we came to call it) and its “Break the Cycle” campaign.

In digging up a copy of the “Reality Check” video that launched the campaign for one of my classes this week, I came across this critique of “Reality Check” by an activist/artist identified online only as Annamalprint. She’s a menstrual activist after our own bleedin’ hearts!

The campaign has won many advertising industry awards, and has been credited with increasing Kotex sales by 10%, by the way. We can expect those neon tampons to be around for a while.


One response to “Culture-Jamming Kotex”

  1. Oh thank you for posting the video! I agree all the way from Stockholm.

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