Blog of the Society for Menstrual Cycle Research

Advertising Wars: Tampax vs. Kotex

February 22nd, 2011 by Elizabeth Kissling

It looks like Kotex is winning. Explicit comparison to the competitor’s product is an advertising strategy of 30-40 years ago. Under the new rules, the competitor’s product doesn’t even exist, and certainly isn’t deserving of mention in a promotion for your own.


This ad for Tampax appeared in the March, 2011, issue of Marie Claire

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