Blog of the Society for Menstrual Cycle Research

Cheerleader: “P-E-R-I-O-D”

February 17th, 2011 by Elizabeth Kissling

Last spring, Kotex introduced U by Kotex, a.k.a. You Buy Kotex, small tampons with bright neon applicators and a forward-thinking “Break the Cycle” advertising campaign announcing that Tampon Ads Are Ridiculous. Apparently tampon ads are STILL ridiculous. Here’s the new installment, developed by New York ad agency Ogilvy:

One response to “Cheerleader: “P-E-R-I-O-D””

  1. Heather D says:


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