Blog of the Society for Menstrual Cycle Research

Vintage FemCare Advertising

January 20th, 2011 by Elizabeth Kissling

In my visual communication class this week, I used several femcare ads (along with a couple of cell phone commercials and other images) to illustrate Althusser’s concept of interpellation. My students got more of a lesson than they bargained for, as I ended up also talking a little about the history of advertising for femcare products. I mentioned but did not show this historically significant ad, notable to my students for the appearance of pre-Friends Courtney Cox, but more important because it was the first time the word “period” was uttered on television in a menstrual product ad.

It aired in 1985.

One response to “Vintage FemCare Advertising”

  1. Love to see a sitcom, with the one character saying to the other:

    “Consider yourself interpellated.”

    I’m still a bit perplexed by interpellation, though I went to the link.

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