Paper Covers Period by Elizabeth Kissling | Sep 22, 2010 | Advertising, Disposable menstrual products, FemCare, magazines, Media | 4 comments Poor Mother Nature. Defeated again. In saying “Paper wins”, do you think this ad is intended to criticize cloth pads and menstrual cups? Magazine ad for Tampax Pearl, October 2010 FacebookGoogle+0Twittertumblr0Pinterest0Reddit0PrintEmail02 Share this:EmailFacebookPinterestGoogleTumblrPrintTwitter Tags: advertising, FemCare advertising, Tampax, tampons 4 Comments Ashley Ross on September 22, 2010 at 12:10 pm Why are we fighting the Mama again? Elizabeth on September 23, 2010 at 9:38 am Ashley, none of us here at re:Cycling are fighting Mother Nature. But the folks at Tampax sure do hold a grudge! Maman A Droit on September 23, 2010 at 3:24 pm The Tampax ad execs may have meant it that way, but I think most women don’t even know there are options other than traditional pads and tampons. I didn’t until I read about the Diva cup on a blog I read a few months ago! I’ve still never seen a cloth pad or talked to anyone who uses them (that I know of) and when I told my sister-in-law about the fact they existed, she was amazed! Sage Devlin on September 27, 2010 at 8:08 pm Although many people are not yet open the the idea of reusable means, like the menstrual cups, or cloth pads,I do not think taht is what this ad is saying. “Paper” doesn’t win, the tampon wins. I don’t think this is an attack on reusable products, just a way of selling the Tampax product.