Blog of the Society for Menstrual Cycle Research

Dating the men of Stayfree

August 31st, 2010 by Elizabeth Kissling

Via Tracy Clark-Flory at Broadsheet, I learned of this new internet campaign from Stayfree.

At last, my girlish fantasies realized! I have always dreamed of a man who would have dinner almost ready when I got home, and then mansplain the intricacies of feminine hygiene products while the risotto simmered.

Except I grew up in the 1970s, so my fantasy man shaved his face, not his chest, before our date.

[See also A date with Ryan and A date with Trevor.]

Marketing Menopause: Economic Forecast

August 30th, 2010 by Elizabeth Kissling

Longtime readers may recall that late last year, the New York Times published an essay about how hard Big Pharma has worked to market menopause as an estrogen deficiency disease. Despite that exposé and others of the well-documented risks and limited benefits of hormone therapy, plus thousands of lawsuits pending over the role of HT in breast cancer,  there’s apparently still quite a large potential market for pharmaceutical treatments for menopause (and other women’s health concerns).

To find out exactly how to mine that market, you can purchase the research report titled Women’s Health Therapeutics Market to 2016 – High Unmet Need will Drive the Uptake of Novel Drugs in Menopause and Osteoporosis from GBI Research. The report promises the following:

  • Analysis of the women’s health market in the leading geographies of the world, which include the US, the UK, Germany, France, Italy, Spain and Japan.
  • Market characterization of the women’s health market, including market size, annual cost of therapy, sales volume and treatment usage patterns.
  • Key drivers and barriers that have a significant impact on the market.

This will better allow you to “align your product portfolio to the markets with high growth potential” and “develop market-entry and market expansion strategies by identifying the leading therapeutic segments and geographic markets poised for strong growth”. Not to mention the ability to “reinforce R&D pipelines by identifying new target mechanisms which can produce first-in-class molecules with more efficiency and better safety”.

It all looks very useful. Too bad I don’t have an extra $3500 in my back pocket.

Weekend Links

August 28th, 2010 by Elizabeth Kissling

The abundance of recommendations for this week makes up for the sparseness of last week’s list!

How to Ask for a Raise

August 26th, 2010 by Elizabeth Kissling

Step 1: Wash your vulva.

Ad for Summer's Eve from Woman's Day magazine

Yep, you’re a lady, so step 1 in asking your boss for a raise is washing your ladyparts with special ladysoap. It’s not until step 8 that we get around to “focus on things you’ve done for the company’s bottom line”.

Excerpt from Summer's Eve ad

(Actual advertisement from actual ladymag.)

[via Trixie Films]

ETA 08/27/2010: Via the always-awesome Bitch magazine, we’ve learned that Summer’s Eve brand manager has apologized for this ad, and is working to remove it from circulation:

Hi I am Angela Bryant, Summer’s Eve Brand Manager. I would like to first of all apologize if this ad in anyway has offended anyone. We are taking immediate next steps to remove the ad from circulation. We want you to know that Fleet Laboratories and the Summer’s Eve brand have the utmost respect for women. While we understand how some may come to an alternative conclusion regarding our recent ad, that was never our intention. Thank you.

Ditch the Disposables

August 24th, 2010 by Elizabeth Kissling

The lovely ladies of LunaPads have made a sweet little video that explains why you should make the switch from paper products to cloth pads – in less than 90 seconds!

If you’ve already made the switch, this is an easy way to persuade your friends. You can email it, Tweet, share it on Facebook, heck, cue it up on your smartphone and show it to ’em!

Saturday Surfing: Links for a late-summer weekend

August 21st, 2010 by Elizabeth Kissling

New “Brilliant” tampons

August 20th, 2010 by Elizabeth Kissling

Ladies, are your tampons doing enough? Apparently absorbing menstrual fluid without leaking is no longer sufficient: new, Brilliant pH tampons “are clinically shown to reduce the usual feminine pH increase that occurs during your period.”

But let Dr. Streicher explain in this commercial for Brilliant pH tampons.

Screen cap of Dr. Lauren Streicher ad

Video should open in new window.

Of course, Brilliant also includes a “comfortable, soft plastic applicator” with “smooth rounded tip” and raised ridge for “easy grip”.

Sex, the Brain, and the Pill

August 18th, 2010 by Elizabeth Kissling
Positron emission tomography image of a human brain

Positron emission tomography image of a human brain

Does taking the Pill increase the size of your brain? According to this story in The Daily Mail, you betcha. And it makes women more talkative, too. That’s right – brain scans of 28 women PROVE it.

I know not to take too seriously such headlines in The Daily Mail (there’s a reason my British friends like to call it The Daily Fail), but if that story has you gnashing your teeth, consider this piece from The Guardian to be the antidote:

In fact, there are no major neurological differences between the sexes, says Cordelia Fine in her book Delusions of Gender, which will be published by Icon next month. There may be slight variations in the brains of women and men, added Fine, a researcher at Melbourne University, but the wiring is soft, not hard. “It is flexible, malleable and changeable,” she said.

In short, our intellects are not prisoners of our genders or our genes and those who claim otherwise are merely coating old-fashioned stereotypes with a veneer of scientific credibility. It is a case backed by Lise Eliot, an associate professor based at the Chicago Medical School. “All the mounting evidence indicates these ideas about hard-wired differences between male and female brains are wrong,” she told the Observer.

“Yes, there are basic behavioural differences between the sexes, but we should note that these differences increase with age because our children’s intellectual biases are being exaggerated and intensified by our gendered culture. Children don’t inherit intellectual differences. They learn them. They are a result of what we expect a boy or a girl to be.”

Now adding Delusions of Gender to my reading list; I’ve already read Lise Eliot’s Pink Brain, Blue Brain. (I also heard her present this work at a conference; it’s a very compelling presentation.)

But I Thought Lightning Never Strikes Twice

August 16th, 2010 by Elizabeth Kissling

June 2010 magazine ad for Always maxi pads Procter & Gamble femcare ads are such an easy target. It’s shooting fish in a barrel.

Periods = lightning? Really? And the classic deictic euphemism, “it”, well, that just makes me tired.

At least there’s no blue liquid.

Saturday Surfing

August 14th, 2010 by Elizabeth Kissling
EWU's new red turf

EWU’s new red turf

This week’s picks:

Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.