Is it just me, or is Tampax’s “Outsmart Mother Nature” campaign wearing a little thin?

These two ads, from the June, 2010, edition of a ladymag, seem lackluster. Visually, they’re just not easy to read.

Serena delivers smackdown to Mother Nature

Serena burns a hole into Mother Nature’s monthly gift? She damages menstruation? How are we to interpret this image?

Cut "Mother Nature" down to size

This one is also a little strange. Cut Mother Nature down to size? Doesn’t this imply reducing one’s period, which is more consistent with the advertising slogans of cycle-stopping contraceptives (e.g., Re-punctuate your life with Seasonique)?

When did the wheels fall off this one, Tampax?

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