Is it just me, or is Tampax’s “Outsmart Mother Nature” campaign wearing a little thin?
These two ads, from the June, 2010, edition of a ladymag, seem lackluster. Visually, they’re just not easy to read.
Serena burns a hole into Mother Nature’s monthly gift? She damages menstruation? How are we to interpret this image?
This one is also a little strange. Cut Mother Nature down to size? Doesn’t this imply reducing one’s period, which is more consistent with the advertising slogans of cycle-stopping contraceptives (e.g., Re-punctuate your life with Seasonique)?
When did the wheels fall off this one, Tampax?