MENSTRUATION MATTERS

Ad for Lifestyle femcare pads.This ad for Lifestyle stretch fit menstrual pads is actually a sticker placed over the drain in sinks of public restrooms. There are no flowers, no gauzy white dresses or white spandex pants, and it demonstrates the key features of the product, such as adaptable fit of the pad and absorbency, and there’s no blue fluid anywhere in sight.

What do you think, readers? Does it make you want to buy Lifestyle brand pads?


[via Copyranter, who tells us that this ad was produced by Johannesburg ad agency TLC Marketing]

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