Blog of the Society for Menstrual Cycle Research

And 58.4% of statistics are made up on the spot

April 18th, 2010 by Elizabeth Kissling

April 2010 magazine ad for Always Infinity maxi-padsThe latest magazine ad for Always pads (pictured at right) reads, “97% of women who tried Always Infinity said they’d recommend it to their friends.” Smaller print notes that these data are from a survey at — suggesting a self-selected population of women who like Always. Respondents who won’t recommend the product are dismissed as women who never like anything.

Sounds like someone’s been reading Darrell Huff’s classic book, How to Lie with Statistics!

3 responses to “And 58.4% of statistics are made up on the spot”

  1. Tori says:

    Wow, I’m floored. Because I took that survey, and I’m one of the (apparently) 3% of women who wouldn’t recommend Infinity to others. (I don’t like them less than any other disposable pads, but I also don’t like them more — and they are more expensive than a lot of other brands.)

    FTR and just to prove their asses wrong, I like plenty of menstrual products — Moon Cups, LAdy Cups, Yuuki cups, my friend Caroline’s cloth pads, cloth pads I bought from a couple of other ETsy sellers, etc. I’m also not unthrilled with the Kotex U thin liners, though I haven’t tried their pads yet. 😉

  2. Chella says:

    Hell I bet those other 3% were on the rag or something…

  3. Jaleesa says:

    Chella, I see what you did there. 😀

Readers should note that statements published in Menstruation Matters are those of individual authors and do not necessarily reflect the positions of the Society as a whole.