April 2010 magazine ad for Always Infinity maxi-padsThe latest magazine ad for Always pads (pictured at right) reads, “97% of women who tried Always Infinity said they’d recommend it to their friends.” Smaller print notes that these data are from a survey at — suggesting a self-selected population of women who like Always. Respondents who won’t recommend the product are dismissed as women who never like anything.

Sounds like someone’s been reading Darrell Huff’s classic book, How to Lie with Statistics!

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