Blog of the Society for Menstrual Cycle Research

Kotex Anti-Ads, Round Two

March 21st, 2010 by Elizabeth Kissling

Over the last week, I thought I had participated in enough discussions of Kotex’s new “Break the Cycle” campaign; we had a lengthy discussion here at re:Cycling, and I’ve joined in the comments at several other ladyblogs, as have my co-bloggers. But then I discovered there are more videos!

Don’t expect to see any of these on U.S. television, but they’re definitely worth checking out: in one, a man seeks the advice of other shoppers in selecting the right tampons for his girlfriend (hint: her height and weight really aren’t relevant); in another, people appear reluctant to identify ink blots that resemble a human vulva, more so than identifying those that resemble a human penis. And you won’t believe the names for both. But I think this one is my favorite:

I want to be able to just press the play button on this one the next time I hear someone say, “What?!? There’s a Society for Menstrual Cycle Research?!?”

2 responses to “Kotex Anti-Ads, Round Two”

  1. Cat says:

    Both of these videos are incredible. I laughed and was shocked at times. They seem very candid and genuine. My respect for Kotex increased a little. Personally, I think that for half of the garbage I see on my television re: commercials and reality tv, these progressive advertisements deserve to be aired in the US.

  2. […] Elizabeth Kissling of Society for Menstrual Cycle Research talks about the Kotex Anti-Ads. […]

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