Magazine advertisement for Stayfree picturing a maxi-pad cut out of a woman's t-shirt.

Magazine advertisement for Stayfree Maxi-Pads, March 2010.

In the ongoing femcare arms race, manufacturers compete to promote the latest technology in menstrual wear. We’ve seen LeakLock®, Four Walled Protection®, Built-in Backup® Skirt, Clean SorbTM Cover (I am not making this up, to borrow an old line from Dave Barry), and now THERMOCONTROLTM technology.

But it’s illustrated with one of the world’s oldest technologies for period management: Just tear off a piece of your shirt. There. Isn’t that nice – soft and absorbent?

By the way, the fine print at the very bottom of the ad reads, “DRAMATIZATION. Stayfree® Ulta-Thins are not made from the same material as athletic fabric.”

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