Blog of the Society for Menstrual Cycle Research

Whose “Last Stand?”

February 19th, 2010 by Chris Bobel

If you watched the Super Bowl this year, you likely saw the new Dodge Charger ad “Man’s Last Stand.” If not, drop what you are doing and watch it right this minute and sound the gender panic alarm!

There’s a crisis!

Masculinity is endangered! The women are taking over!

Men are-day in and day out–emasculated by the nagging, demanding, self-centered women in their lives and their trivial concerns (vampire lust! hairless sinks! fruit for breakfast!  civility toward family members!)

It is so bad out there, apparently, that men need to recapture their manliness by “driving the car (they) want to drive.” (I don’t know what’s more offensive here, women-as-problem or car-as-solution)

The blogosphere and its environs is a-buzz with the work of MacKenzie Fegan who found, in her words, the commercial uh….“oft-putting”. She posted this response.  Not sure I would have chosen the same complaints to highlight, but I did cheer with this dig:

“I will get angry and you will ask if it’s that time of the month.”

Crisis?  If only there were one and that tired old excuse for not taking women seriously was on the way out!

4 responses to “Whose “Last Stand?””

  1. Elise says:

    Yeah, I was REALLY disappointed by that response “ad.” It didn’t correspond well with the Charger ad, and it wasn’t at all funny. In my opinion, it reinforced the point the Charger ad attempted to make more than anything. And what a shame that is.

    Don’t even get me started on the Charger ad. I could sit here typing until noon. I’ll just say, “You know what, Peter Pan? Do us all a favor and stay single. Problem solved! For everyone!”

  2. Chris Bobel says:

    I am ambivalent about it, Elise. A lot the complaint choices were pretty darn petty and capitulated to poking fun at men–who—let’s admit it–belied less-than-manly qualitites(how’s that a feminist response?) But there were zingers like women making 75 cents to the dollar and of course the PMS dig. A better job possible? Sure. A way to get us talking? yes to that, too.

  3. Nicole-Marymount says:

    This is another example of a hilarious ad that has gained pointless controversy.
    Lets take it easy ladies, and learn how to take a joke.

  4. Sarah says:

    And this “spoof” was NOT funny.
    It was actually Sad.
    It felt like it was going to end with a line like, “I will let you hit me over, and over again….”
    This felt like a domestic abuse PSA rather then a spoof (and spoofs are suppose to be funny…)

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